https://www.trans-cultural.com/services daily 0.75 2019-12-12 https://static1.squarespace.com/static/5db75352c35180446a630084/t/5dccaa6267657b54b100295c/1576184731812/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.png Services - Cultural Adaptation of Marketing Materials Marketing materials are among the most culturally sensitive of all writings.The translation of advertising or public relations campaigns can make or break a brand or service as it expands beyond their original geographies. Most cases of botched translations in the marketing world are not due to the use of a wrong word or but to the lack of understanding of the destination culture and lack of experience in the field. Four decades of experience in international marketing and first hand knowledge of English and Spanish speaking cultures qualifies us to ensure that our solutions will reach the audience as intended. https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db7802746fc6c264070588e/1576184731809/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.png Services - Literary Translation When translating literature we follow the thoughts of two great masters: T.S. Elliot leads us in the pursue of precision: “The difference between the right word and the almost right word is really a large matter — it’s the difference between lightning and a lightning bug” Italo Calvino reminds us that translators are the ambassadors of the writer: “Without translation, I would be limited to the borders of my own country. The translator is my most important ally. He introduces me to the world." For us, Literary Translation is nothing but the pursuit of preciseness at the service of the author. https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db780836c56ac657d91e249/1576184731815/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.png Services - Translation of Scientific Writing (Social and Medical Sciences) We are very well versed in the social and medical sciences as well as in the scientific method. We have studied them, we have practiced some of them, and we understand the important role that scientific rigor plays in the communication of these types of concepts. In short, we apply our familiarity with the language and culture of science to translating papers, lectures, research protocols, and any other material pertaining to these fields. https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db7814a6c56ac657d91f131/1572349265160/LM-design-25.jpg Services https://www.trans-cultural.com/work-with-us daily 0.75 2019-11-14 https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db8362264760855ebc86615/1578587022389/LM-design-28.jpg Work With Us https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db838b4db66b023a26bab16/1572349265160/LM-design-25.jpg Work With Us https://www.trans-cultural.com/our-approach daily 0.75 2019-12-13 https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db827b1df1a2166b9489f3e/1576184505237/lines-26.png Our Approach https://static1.squarespace.com/static/5db75352c35180446a630084/t/5dd2b29eddf4182f1af37fa2/1576211575854/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.jpg Our Approach - Craft The craft of translation is one of the best examples of transculturalism. Every time a text is translated a “new reality of civilization” is born, and, in that birth, both languages as well as their speakers benefit. However, such benefit is realized if and only if the translator has taken the time and has made the effort to deeply understand the cultures at play. Our process starts with establishing a fluid line of communication with the originator of the text. It continues by placing ourselves firmly in the shoes of the future reader. And it finishes after we check that our product accomplishes the goals we had set up for it. https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db827c098b12c452cf397a7/1576184505231/lines-24.png Our Approach https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db76ca7d6f0355ba34157f7/1576184505228/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.jpg Our Approach - Transculturalism “Unquestionably any group of immigrants coming from Europe to America suffers changes in its original culture; but it also provokes a change in the mold of the culture that receives them. Germans, Italians, Poles, Irish, Spaniards always bring with them when they transmigrate to the nations of America something of their own culture, their own eating habits, their folk melodies, their musical taste, their language, customs, superstitions, ideas, and temperament. Every change of culture, or, as I shall say from now on, transculturation, is a process in which something is always given in return for what one receives, a system of give and take.” - Branislaw Malinowski https://static1.squarespace.com/static/5db75352c35180446a630084/t/5de6748383bec649d36cc209/1576211578643/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.jpg Our Approach - Research We only put pen to paper once we are convinced that we have clearly understood the writer of the original text, the future reader of the translation, and their respective circumstances. We use every tool at our disposal, virtual and analog, guided by our own curiosity and our own knowledge of and experience in the field in which the text is inscribed. If we don’t know, we learn. https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db82764190b4f42697471a9/1578587020100/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.jpg Our Approach - Meet the Founder Global chief executive fascinated by cultures and languages. After more than three decades in the corporate world, I decided to dedicate professional time to long held passions: writing and translating. I translated and adapted marketing and research materials throughout my professional career but only from time to time. I have spent the last five years developing my craft through formal education and ad-hoc training. Now I am ready to transition from translating as a sporadic endeavor to a full profession. My areas of focus are: new product development, marketing communication, literature, social and medical sciences, topics I have researched and studied extensively. https://static1.squarespace.com/static/5db75352c35180446a630084/t/5df2aab94e0d57635d13006f/1575388406320/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.jpg Our Approach - Research We only put pen to paper once we are convinced that we have clearly understood the writer of the original text, the future reader of the translation, and their respective circumstances. We use every tool at our disposal, virtual and analog, guided by our own curiosity and our own knowledge of and experience in the field in which the text is inscribed. If we don’t know, we learn. https://static1.squarespace.com/static/5db75352c35180446a630084/t/5df2aab94e0d57635d130063/1575388397849/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.jpg Our Approach - Transculturalism “Unquestionably any group of immigrants coming from Europe to America suffers changes in its original culture; but it also provokes a change in the mold of the culture that receives them. Germans, Italians, Poles, Irish, Spaniards always bring with them when they transmigrate to the nations of America something of their own culture, their own eating habits, their folk melodies, their musical taste, their language, customs, superstitions, ideas, and temperament. Every change of culture, or, as I shall say from now on, transculturation, is a process in which something is always given in return for what one receives, a system of give and take.” - Branislaw Malinowski https://static1.squarespace.com/static/5db75352c35180446a630084/t/5df2aab94e0d57635d130066/1572349893430/lines-24.png Our Approach https://static1.squarespace.com/static/5db75352c35180446a630084/t/5df2aab94e0d57635d13006c/1572349880028/lines-26.png Our Approach https://static1.squarespace.com/static/5db75352c35180446a630084/t/5df2aab94e0d57635d130069/1575388402780/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.jpg Our Approach - Craft The craft of translation is one of the best examples of transculturalism. Every time a text is translated a “new reality of civilization” is born, and, in that birth, both languages as well as their speakers benefit. However, such benefit is realized if and only if the translator has taken the time and has made the effort to deeply understand the cultures at play. Our process starts with establishing a fluid line of communication with the originator of the text. It continues by placing ourselves firmly in the shoes of the future reader. And it finishes after we check that our product accomplishes the goals we had set up for it. https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db769d55f869e5812f72b09/1576184505225/Screen+Shot+2019-10-28+at+3.37.04+PM.png Our Approach https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db82551df1a2166b9488008/1572307347630/LM-design-25.jpg Our Approach https://static1.squarespace.com/static/5db75352c35180446a630084/t/5df2aab94e0d57635d130060/1572301271752/Screen+Shot+2019-10-28+at+3.37.04+PM.png Our Approach https://www.trans-cultural.com/home daily 0.75 2019-12-13 https://static1.squarespace.com/static/5db75352c35180446a630084/t/5db7657fab298c547e5084fc/1576211553678/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.png Home https://static1.squarespace.com/static/5db75352c35180446a630084/t/5df2aa8192c2512f27a6d688/1578587020279/ARROW-DOWN.png Home https://static1.squarespace.com/static/5db75352c35180446a630084/t/5dcecddb18a56d5fec497765/1578587020486/transcultural-translation-literary-marketing-scientific-writing-cultural-experience.jpg Home - Our values drive everything we do. 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